60-Second Pitch: Lehigh University's Integrated Business and Engineering Honors Program
about 4 years ago | 574 views
Ok, you have 60 seconds to pitch me your new product idea. That's the challenge facing students from Lehigh University's Integrated Business and Engineering Honors Program. As seniors, they work in cross-disciplinary teams to design, fabricate and test a new product - ideas from a sock that cures athlete's foot to a safety feature for guns. They are rewarded with a high-pressure pitch to Lehigh faculty and entrepreneurs who assist them in making their ideas become a reality. The two-semester, 6-credit capstone design course puts business and engineering majors together to provide solutions to actual "real world" problems. Projects are judged by incubator start-up firms from Ben Franklin Technology Partners. This year's students used both their business acumen and engineering know-how to create prototypes in the areas of health care, Web communication and gun safety. Which one would you endorse?